Breathe fire into your clients’ benefits with better education

I’m a huge fan of Game of Thrones — and I’m far from alone. Millions of us spend an hour watching the HBO hit every week (or more, if we’re binge-watching to catch up on back episodes).

There’s nothing wrong with a 60-minute escape into the world of noble dynasties and fire-breathing dragons. What is a problem, though — especially for those in our industry — is that hour is more time than most workers spend all year thinking about their employee benefits choices and options.

That’s one of the unfortunate findings in new research from Colonial Life. A survey of 1,500 full-time U.S. employees showed 70 percent of them spend less than one hour each year considering their benefits choices and options. In fact, a third say they spend less than 30 minutes learning what their employers provide to help them protect their families, their finances and their futures.