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Family of cutout people. A recent analysis indicated that future prospects for critical illness insurance are diminished because employers are no longer trending towards HDHPs. That reasoning is flawed. (Photo: Shutterstock)

The creator of critical illness insurance, Marius Barnard, titled the book about his life story “Defining Moments.” It’s not just a good book title, and it’s no coincidence that “the father of critical illness insurance” used it. Barnard famously urged creation of the product because, while he could repair a person physically, it usually takes an insurance company to heal a person’s finances. Are we focusing on this properly?

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BenefitsPRO Broker Expo 2020Event

The premier educational and networking event for employee benefits brokers and agents.

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