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group of business people at party When people ask “How’s business?” you may have the opportunity to expand their understanding of how you help people and possibly get a referral in the process. (Photo: Shutterstock)

You attend Chamber events and community activities.  People know where you work and what you do.  If not, the logoed ball cap/windbreaker/umbrella gives them a good idea. (Please wear only one at a time.)  People often ask:  “How’s business?”  What do you say?  More important, are you missing an opportunity for some soft selling?

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