You oftenmeet people who are wealthy, well-traveled or better connected. Youwant them as friends. And they have the potential to be greatclients too. Here's what you do. (Photo: Shutterstock)
You attend multiple events as part of your social prospecting initiative. It'sgood for business. It's also fun. You oftenmeet people who are wealthy, well-traveled or betterconnected. Wow! You want them asfriends! They have the potential to be great clients too. What do I donext?
Cultivation 101
Your strategy is to draw them out, identify interests in commonand use those shared interests as a reason to see them again. (Andagain.) How can you draw them out without seeming too inquisitive? FYI: A friend in the defense industry told me about aprotocol. If they meet a stranger in a bar and thatperson starts asking certain questions, they need to report it as apossible approach by a foreign agent!
Let's consider eight easy topics that get people to open up, butremember the adage, “Give to get.” You need to shareinformation.
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