Today's employers are faced withcreating a package of benefits that supports employee recruitment and retention, meetsemployee health care needs and preferences and keeps costs undercontrol for employer and employees alike. That's a tall order, andtoday's brokers are stepping in with strategic advice and hands-onsupport.

New research has shown that employers are starting todesign benefits plans that meet employees' expectations of morepersonalized options while also controlling costs at both theindividual and organizational levels. These changes in plan designresult in part from companies turning to brokers for help tounderstand how they can offer competitive packages to retainemployees and improve satisfaction. Employers also hope that withbetter benefits strategies, employees will choose the best plan forthemselves and their families and use their plans correctly toeliminate unnecessary and/or excessive costs. Brokers are qualifiedto help, thanks to their vast knowledge of different plan options,decades of experience, and extensive networks.

Brokers want to ensure that their employer clients are happywith their benefits strategy and that employers and their employeesalike maximize their benefits investment. So, on what exactly doemployers need guidance? Benefits communications.

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