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Today’s employers are faced with creating a package of benefits that supports employee recruitment and retention, meets employee health care needs and preferences and keeps costs under control for employer and employees alike. That’s a tall order, and today’s brokers are stepping in with strategic advice and hands-on support.

New research has shown that employers are starting to design benefits plans that meet employees’ expectations of more personalized options while also controlling costs at both the individual and organizational levels. These changes in plan design result in part from companies turning to brokers for help to understand how they can offer competitive packages to retain employees and improve satisfaction. Employers also hope that with better benefits strategies, employees will choose the best plan for themselves and their families and use their plans correctly to eliminate unnecessary and/or excessive costs. Brokers are qualified to help, thanks to their vast knowledge of different plan options, decades of experience, and extensive networks.

Brokers want to ensure that their employer clients are happy with their benefits strategy and that employers and their employees alike maximize their benefits investment. So, on what exactly do employers need guidance? Benefits communications.

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