Nobody wants to fit the stereotype of a cheesy salesperson, but those who perpetuate that image are the folks struggling most today. (Image: Shutterstock)
If you have a negative opinion of selling, you are either doing it wrong or are surrounded by people who are doing it wrong. Today's most successful salespeople are 180-degree opposites of the smarmy, pushy, all-about-me stereotype.
Shame on you for being ashamed
I don't think a week goes by that I don't have conversations with individuals and/or entire agencies who struggle with their sales identity. Many become physically uncomfortable when we want to discuss the topic and will go to extremes to embrace their service side. And many have financial results that reflect this sales aversion.
Kevin Trokey is founding partner and coach at St. Louis-based Q4intelligence.
Yet, how ironic is it that when we ask them their primary goal for the year, it's almost always the amount of new revenue they want to write?
Related: 3 sales tools you're not using
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