What you do for fun can be the source of your “natural market.” (Photo: Shutterstock)
“Go after your natural market.” Isn’t everyone told the same message on Day One? Yet as we become more and more successful, we sometimes forget how we became successful. We forget that clients often come from situations where the people you know already like and trust you.
When researching my book, “Captivating the Wealthy Investor” I surveyed financial advisors and asked ”What do you do for fun?” Here’s what they told me, starting with the most popular activities:
1. Family activities, specifically children’s sports. One of my gym buddies put it best: “If you have children involved in school sports, every season, your friends (parents) are chosen for you.” This includes soccer, swimming, Little League, basketball, football and gymnastics. In many cases, children participate, parents don’t. Think “soccer moms.” In other cases, children participate, parents coach.
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