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 In our first article, we discussed our belief that despite a lot of bluster about next gen benefits techniques and cost controls to lower health care costs, many advisors are not actually implementing what they are talking about.  If they were employing and executing these strategies, rather than just talking about them to make a sale, the questions they’d ask and the resources they’d be seeking would address the challenges that arise from implementing high-performing health plans. But these questions aren’t being asked, and as this industry changes and non-traditional competitors enter the health care space, this talk-only approach will no longer work. We’re worried about this phenomenon and how it will affect our profession, which brings us to these questions:


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