Bird sitting in windowRe-enrollment is the "bird-in-hand" opportunity that can get lostamid the focus paid to new product sales. (Photo:Shutterstock)

You've made the sale and the employer has said, "Yes, let's addthe newly proposed voluntary benefit." But of course, we haven'tsold anything until we get employees to elect. The most successfulbrokers make sure that when selling a product into a case, theyinclude the enrollment method to be used.

Regardless of which method is employed, there are a couple ofoverarching factors that are important to the successfulinstallation of a voluntary program—but often wind up being anafterthought.

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Enrollment
Voluntary Benefits
Employee Participation