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Bird sitting in window Re-enrollment is the “bird-in-hand” opportunity that can get lost amid the focus paid to new product sales. (Photo: Shutterstock)

You’ve made the sale and the employer has said, “Yes, let’s add the newly proposed voluntary benefit.” But of course, we haven’t sold anything until we get employees to elect. The most successful brokers make sure that when selling a product into a case, they include the enrollment method to be used.

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