typical brick buildings on a main street Your town might have its share of “invisible rich” — you just have to know where to find them. (Photo: Shutterstock)

Does everyone chase after the same prospects?  Despite the Do Not Call list, live callers interrupt your dinner to pitch an electricity provider or let you know your computer is compromised.  It gets worse when robo-calls tell you about lower credit card interest rates.  We haven’t even gotten to political calls as the 2020 election approaches.  It drives you nuts.  Now, imagine you are a business getting cold-called constantly every day!  How can you find business prospects that aren’t on everyone’s radar?

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