Employers desire efficient enrollment technology, but if they don't recognize that voluntary requires additional thought and support distinct from medical and/or core benefits, participation will suffer. (Image: Shutterstock)

More and more we find that employers want to use the same system to enroll voluntary that they use for other benefits. In fact, 63 percent of the 1,000 employers surveyed last year in our MarketVision: The Employer Viewpoint survey, said they want all benefits enrolled on one platform regardless of whether different carriers are used. More than half said that they want online enrollment to be part of their ben admin system rather than a separate system.

Unfortunately, ben admin platforms are often not the best at communicating the benefits, options and features of voluntary. Employers desire efficient enrollment technology, but if they don't recognize that voluntary requires additional thought and support distinct from medical and/or core benefits, participation will suffer. Does this mean that we have to accept this kind of suboptimal voluntary performance?

Related: How will the benefits administration landscape evolve in 2019?