As consumers across the country select their 2020 benefits plans, brokers may be reflecting on the strategies they used to help employer clients create and communicate comprehensive benefits offerings. And while it's important to set employers up for a successful open enrollment season, sophisticated brokers know the work does not stop here.

To effectively help employers increase the ROI of their benefits investments and improve employee benefits satisfaction, brokers must work with clients to develop and execute a year-round benefits communications plan – educating employees on how they can make more informed choices when it comes to not just choosing health plans, but using them wisely throughout the year.

Here are tips for delivering continuous value to employer clients post-open enrollment season: