The benefits provided by an employer are only valuable if employees choose to use them.

Don’t you hate it when the only time you hear from a product vendor is when they want to sell you something? In some ways, that’s one of the market realities keeping voluntary benefits locked in a box that says “enroll.”

It’s time to redefine “voluntary” when it comes to benefits. Why? Employers provide benefits to employees because they meet the employees’ economic needs and because they help the employer attract and retain employees. The employers’ benefit package makes enrolling easy for employees.

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