The benefits provided by anemployer are only valuable if employees choose to usethem.

Don't you hate it when the only time you hear from a productvendor is when they want to sell you something? In some ways,that's one of the market realities keeping voluntary benefitslocked in a box that says "enroll."

It's time to redefine "voluntary" when it comes to benefits.Why? Employers provide benefits to employees because they meet theemployees' economic needs and because they help the employerattract and retain employees. The employers' benefit package makesenrolling easy for employees.

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