No matter how much this industry changes and modernizes, it will always be about people. (Photo: Shutterstock)
Benefits advisors spend an enormous amount of time and energy studying those around them. Every day, they ask countless questions, listen closely to people's perspective and challenges, conduct online research, track analytics—all in an effort to learn more about the companies and communities they hope to help.
While it's tempting to believe the secret to it all could be uncovered by gathering enough data, discovering the right tool, or finding a perfect cost-saving strategy, we know that will never really be the case. No matter how much this industry changes and modernizes, it will always be about people. Which means it will always be complicated, changeable, messy and worthwhile.
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Paul Wilson
Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.
