AI can ultimately improvecustomer experience by delivering a better product at a betterprice and with greater convenience.

Although artificial intelligence still may sound likesomething out of a 1950s science fiction thriller, it's alreadyrevolutionizing the way employee benefits are researched, purchasedand deployed. And the benefits industry is quickly catching up withcutting-edge consumer technology.

"This year, 56.3 million personal digital assistants will shipto homes, including Alexa, Google Assistant and Apple's new HomePod," says Tonia Degner, chief strategy officer for freshbenies inMcKinney, Texas. Her company offers practical tools to controlhealth care costs with telehealth, doctors online, advocacy andsavings networks for prescriptions, dental, vision, chiropracticand other services.

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