AI can ultimately improve customer experience by delivering a better product at a better price and with greater convenience.

Although artificial intelligence still may sound like something out of a 1950s science fiction thriller, it’s already revolutionizing the way employee benefits are researched, purchased and deployed. And the benefits industry is quickly catching up with cutting-edge consumer technology.

“This year, 56.3 million personal digital assistants will ship to homes, including Alexa, Google Assistant and Apple’s new Home Pod,” says Tonia Degner, chief strategy officer for freshbenies in McKinney, Texas. Her company offers practical tools to control health care costs with telehealth, doctors online, advocacy and savings networks for prescriptions, dental, vision, chiropractic and other services.

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