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Infinity Symbol Following infinite thinking, we build long-term customer relationships between our organizations and our employer clients. (Image: Shutterstock)

Author Simon Sinek is famous for his “start with why” concept, expressed in a best-selling book and a well-known TED Talk. Sinek’s most recent book, The Infinite Game, takes his thinking into a new dimension. Here, he is recommending a successful approach to business management.

In The Infinite Game, Sinek asks the reader to consider why businesses succeed or fail, why some last a long time while others wither away, and why some are loved by customers while others are merely tolerated. His conclusion is that too many companies fail because they follow “finite thinking.”



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