Infinity Symbol Followinginfinite thinking, we build long-term customer relationshipsbetween our organizations and our employer clients. (Image:Shutterstock)

Author Simon Sinek is famous for his "start with why" concept,expressed in a best-selling book and a well-known TED Talk. Sinek'smost recent book, The Infinite Game, takes his thinking into anew dimension. Here, he is recommending a successful approach tobusiness management.

In The Infinite Game, Sinek asks the reader to consider whybusinesses succeed or fail, why some last a long time while otherswither away, and why some are loved by customers while others aremerely tolerated. His conclusion is that too many companies failbecause they follow "finite thinking."

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