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Remember when all you expected todo with your phone was make calls? Now, you expect your smartphoneto give you driving directions, recommend nearby restaurants, trackyour favorite politician's tweets, and take great selfies toboot.

Likewise, expectations for employee benefits have changed —especially for millennials and Gen Zers. Standard benefits, likemedical and dental insurance and paid vacation, only scratch thesurface of what younger employees care about today. Now, employersneed to offer the same types of perks we've all come to expect fromour smartphones: convenience, choice, connection and more.

That means flip-phone era benefits won't cut it if your clientswant to recruit and retain top millennial and Gen Z talent. Toattract the best of these generations, employers must upgradeemployee benefits for the smartphone generation.

Convenience and immediacy

Over the past two decades, exponential technological advancementhas radically changed every facet of how we work and play. We livein a world where you can binge-watch any show you want whileordering groceries and simultaneously tweeting about both.Millennials and Gen Zers expect benefits that conform to theirlifestyle—quick, easy, painless.

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