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Remember when all you expected to do with your phone was make calls? Now, you expect your smartphone to give you driving directions, recommend nearby restaurants, track your favorite politician’s tweets, and take great selfies to boot.

Likewise, expectations for employee benefits have changed — especially for millennials and Gen Zers. Standard benefits, like medical and dental insurance and paid vacation, only scratch the surface of what younger employees care about today. Now, employers need to offer the same types of perks we’ve all come to expect from our smartphones: convenience, choice, connection and more.

That means flip-phone era benefits won’t cut it if your clients want to recruit and retain top millennial and Gen Z talent. To attract the best of these generations, employers must upgrade employee benefits for the smartphone generation.

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