In the world of workplace nonmedical benefits, product designcan seem like a bit of an arms race. Seeking to differentiate theirproducts in the market, carriers continue to add new benefittriggers, features and riders. Employers selecting a new plan orcarrier must sort through an increasing number of options, hopingto choose a product that will provide the most value to theirworkers at a reasonable price.  At the same time, thisgrowing complexity can make it more difficult for employees tounderstand their benefits, negatively impacting the customer experience.

Which benefit features are actually important to employees — theusers of these products? To explore this question, LIMRA recentlysurveyed employees about their views oo product features for threecommon workplace benefits: accident insurance, critical illness andlife insurance.

What matters most?

It is worth noting that employees have generally positive viewsof most potential product features, with at least 50 percent ofemployees rating almost every feature as "important" to them.However, some benefit attributes are clearly valued more thanothers.