The time may come when brokers look back at this difficult time as a pivotal point in their businesses. (Photo illustration by Chris Nicholls)
Navigating the coronavirus epidemic has presented unprecedented challenges for benefits professionals. And although brokers across the nation are eager to return to a sense of normalcy, they agree that they will never again do business exactly as they did before.
"I think this will change business forever," says Ben Conner, CEO of Conner Insurance, a third-generation agency located in Indianapolis. "I think many employers were afraid of the concept of a remote workforce, and this pandemic allowed—or forced—every business to give it a try to experience the successes and challenges of what this looks like.
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