Man standing on mountain ridgeThis will be an enrollment season unlike any other. How are brokers approaching enrollment strategies and conversations differently this year? Will they be offering a wider variety of game plans or focusing more on certain types of products?

Proactive planning

Due to COVID-19, we are anticipating changes to the status quo that will impact open enrollment this year and moving forward. We are proactively building best-fit strategies for our clients to help them from both a plan design and benefit communication aspect.

In terms of benefits enrollment and communication, we will see major disruption. We don't expect to have many groups offering group meetings or onsite benefit fairs this year, as they try to limit the number of people in a confined space. In light of this, leveraging technology will become even more important, as this is quickly becoming the main method of enrollment and communication between employers and their employees. We will be using technology both to capture/transmit enrollments, and also to enhance communications about benefits with employees. We are already seeing more employers adopting text messaging services and centering communications around digital campaigns, and we expect this trend to become normal operating procedure moving forward.

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