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You need to get in front of the right person.  You are not the only person with this idea.  Think about the solicitations that go out during the Medicare Annual Enrollment period!  There are TV ads!  Mailings!  Everyone is trying to get the prospect’s attention.  You are in a different world.  You sell to businesses.  Often, it’s an issue of getting through to the right person.

1. Call on the phone.  It sounds so simple and obvious.  You likely get voicemail or the gatekeeper. Sometimes you strike it lucky.

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