Group of young professionals using technology Yes, 30 years ago, we had to remind corporate graphic designers that we did not want brochures and sales presentations exclusively featuring distinguished (mostly male) white people in suits. (Photo: Shutterstock)

In the wake of the deaths of Breonna Taylor and George Floyd, the accompanying protests, and much more, we in American society have begun to analyze whether we offer appropriate and just treatment to everyone. In the benefits business, we have to ask ourselves questions in at least two key areas:

  1. Are diverse customers across all parts of the spectrum given equal access to our products and service?
  2. Are the people working for our organizations sufficiently diverse to reflect our customers and our communities? Are we providing equal opportunities to all employees?

One of the major positives of the employee benefits business is that our customers are diverse, covering a very broad range of occupations, family situations, ethnic backgrounds, generations, incomes, gender identities and needs.

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