While consumers are more willing to share personal data, their concerns about intrusiveness and its impact on premiums have grown as their confidence in insurers' ability to look after their data has diminished. (Photo: Tex vector/Shutterstock.com)
There's good news and bad news for insurance providers. First, the good news: The number of consumers willing to share significant data with insurers about their health and other lifestyle-related habits to reduce premiums has increased over the past two years, according to a new report from the global professional services company Accenture.
On the other hand, consumer trust in insurers' ability to keep that data safe has dropped.
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