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Health inurance button on a keyboard One key to enrolling enough people to impress Congress will be outreach, and one critical way to improve outreach is to talk to people who know how to sell insurance. (Photo: Shutterstock)

President Biden has signed a bill, H.R. 1319, that brings two big new American Rescue Plan Act (ARPA) health insurance premium subsidy increases to life.

Peter Lee, executive director of Covered California — California’s Affordable Care Act (ACA) public health insurance exchange — told health insurance company executives Wednesday that they could persuade Congress to make the temporary ARPA subsidy increases permanent, if they do a great job of using the subsidies to sell more people health insurance.

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