woman silhouetted at desk in front of laptop, hands to forehead Whatever is negatively affecting one area of an employee’s life has the potential to effect others and have a direct impact on their mental health and job performance. (Photo: Shutterstock)

Until recently, employee mental health was frequently an afterthought: a check-the-box benefit hidden under wellness and “whole employee” products, wrapped up in a nice, tidy box under the Employee Assistance Program. But the pandemic forced a culture shift that’s here to stay.

Benefits brokers can remain trusted advisors, retain clients, and attract even more new business when they realize what this trend means and how to help clients quantify its worth. They can also gain traction with the C-suite and be better equipped to demonstrate the worth of employee mental health programs.

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