young business owner woman at desk (Photo: Shutterstock)

Competitors.  We think our business-owning clients wish their competitors would fail.  But life doesn’t usually work that way.  People from the same trade or profession often gather together for social, educational and business reasons.  In reality, few doctors are saying “I wish that heart surgeon would leave town.”  There are many situations where your business-owning clients want to see their peers doing well.  How can this lead to more business for you?

The simple answer is they can tell you about other people in similar businesses.  They know who is new in town and who has just started their practice.  They know whose children are taking over their parents’ business.  They know who is doing well and who is having problems.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


BenefitsPro Broker ExpoEvent

BenefitsPro Broker Expo will help attendees prepare for new issues, embrace new challenges and find new solutions.

Get More Information


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.