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Competitors.  We think our business-owning clients wish their competitors would fail.  But life doesn’t usually work that way.  People from the same trade or profession often gather together for social, educational and business reasons.  In reality, few doctors are saying “I wish that heart surgeon would leave town.”  There are many situations where your business-owning clients want to see their peers doing well.  How can this lead to more business for you?

The simple answer is they can tell you about other people in similar businesses.  They know who is new in town and who has just started their practice.  They know whose children are taking over their parents’ business.  They know who is doing well and who is having problems.

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