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Hungry for creative new ways to attract and retain workers, companies across the country are turning to signing bonuses and other incentives to drive talent acquisition and retention. But businesses that rely on these traditional types of benefits are missing a much deeper opportunity to deliver on what their employees value most – especially the 55% of the workforce that are paid an hourly rate. 

Today, millennials and Gen Zers form 60% of that hourly workforce. These “digital native” employees grew up with the internet and as they use online and mobile tools for every facet of their personal lives, they expect a similar experience with their employer. However, while most businesses have made significant investments to introduce new technologies and channels to improve the customers’ experience, many haven’t yet extended those investments to simplify and enhance the employees’ experience.

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