Thank you for sharing!

Your article was successfully shared with the contacts you provided.
rows of piggy banks in rainbows of colors (Photo: Shutterstock)

The benefits business and the wealth management business are often on opposite sides of an argument.  Wealth management advisors seek a smaller number of high net worth (HNW) households with lots of assets.  The benefits business might mean having many individuals buying health insurance.  You may have one foot in each camp.  Are smaller accounts worth it?

1. Diversification.  Lets assume a wealth management advisor seeks $100 million in assets under management. This might be 100 clients averaging a million, or it might be only one client with $100 million.  The fewer the clients, the greater the hit to revenue when you lose a client.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.