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When employers can’t pinpoint true turnover drivers, issues go unresolved, and financial band-aids get slapped on the problem.

It’s a candidate’s market right now. Businesses like Amazon and Walmart are boosting pay more than ever to compete – especially for frontline supply chain labor. Most recently, Target announced its $300 million dollar plan to raise hourly wages to $24.

But is this expensive solution really effective in hiring and retention? The answer is not so simple. Without understanding workers’ pain points and priorities, slapping a higher price tag on a role isn’t enough. Businesses must look beneath the surface to overcome the workforce challenge and thrive throughout the Year of the Employee.

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