Search
 
Market Insights

Financial services pros beginning to see returns from social selling

Choosing the right messenger for the message is key -- Facebook and LinkedIn are mainstays, but TikTok is gaining attention.

By Alan Goforth and BenefitsPRO Editors | June 14, 2022 at 08:36 AM
closeup of home screen with social media icons (Photo: Diego M. Radzinschi/ALM)

Social selling of financial services continues to gain traction as advisors refine both the use of technology and the content of messages.

“In some ways, 2021 was the year social selling grew up,” said Leslie Leach, chief marketing and strategy officer for Hearsay Systems. “Financial services professionals began to see higher returns by focusing on the quality of their posts and through greater personalization.”

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

 

Recommended Stories

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2022 ALM Global, LLC. All Rights Reserved.