The pandemic has been a watershed event for the benefits industry, reshaping what benefits advisors sell, how they sell it, and the ways they communicate with clients.

“There’s been a 180-degree shift in priorities and the way we approach benefits since the start of the pandemic,” says Jamie Nagle, vice president of people success for Artemis Health in Salt Lake City. “Before the pandemic, a lot of C-suite members were reluctant to embrace remote work, and many feared that productivity would decrease. Instead, we have seen that employees can be very successful working 100% remotely, and this can also become a successful recruitment strategy.”

Most brokers adapted quickly and successfully to the new realities.

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