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Trade show. The two words have many meanings. It could be an annual conference for the industry or areas where you provide benefit plans. It could be an event put on by the Chamber of Commerce. It might be the statewide meeting for a professional association or an annual employee meeting for a company where you provide the benefit plan. What do all these events have in common? You have a booth and a table in a large room filled with rows and rows of other people staffing booths and tables. How do you make the most of your firm’s investment?

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