Benefits discussion (Photo: Shutterstock)

Plan sponsors are facing more challenges today to engage employees as other issues like the impact of inflation and navigating hybrid working arrangements take up more of employees' attention. But in this highly competitive labor market, keeping the spotlight on your great benefits is a way to help retain and attract talent. And that means working to highlight the key features of your organization's benefits offerings in ways that will engage today's workforce.

Change requires new approaches

The pandemic has brought about many changes to the workplace, especially in the use of technology. For instance, it has pushed more people to embrace virtual communication – beyond email and chat functions they might have leveraged before the pandemic. Gaining information and education digitally is now a way of life.

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