Most employers offer traditional benefits like health care, however, benefits advisors think new benefits will gain popularity within the year. Will traditional health care expand to include mental health and fertility care? How will employers respond to the economic downturn in terms of benefits?

Here's what industry thought leaders think will happen within the benefits world:

2023 is the year that fertility becomes health care

In recent years, a rapidly increasing number of employers and insurers have recognized that they need to better integrate fertility care, which has historically been an out-of-pocket cost affordable only to a select few, into their core offerings. What's happening now is there is a deeper understanding of the role of incentives in this space. In practice, that means benefit providers are being measured on both the efficacy of an individual IVF cycle and their ability to prevent the need for IVF in the first place. That's real preventive care — the name of the game in every corner of health care except this one. We're finally seeing that change, which is something to celebrate.