A growing number of benefits professionals and advisors are taking a more public role when it comes to speaking out about problems in health care and benefits. Whether on social media, at industry conferences, working within local communities, or advocating through government, what types of approaches and strategies are making a difference? What are the biggest challenges, roadblocks and dangers of this more public approach?

This really works

Direct primary care has completely changed the market value proposition for out-of-the-box advisors. Not only is the DPC delivery model aligned entirely with the patient and their wellbeing, but it has proven to mitigate the risk of more serious illnesses and larger catastrophic claims.

For those of us in the reference-based pricing world, the biggest administrative benefit is that DPC has organically reduced the noise and friction that comes along with alternative payment models like RBP. Referrals that happen doctor-to-doctor are not questioned and thus, we see far fewer access issues and a reduction in balance bills post-service. There is a clinical community out there just on the other side of our benefits financing fence who are fighting their own battle to put direct health care delivery back into the forefront and thankfully, the benefits and clinical world are finally colliding in the most effective collaboration we've seen under health care reform efforts in years.