group of people standing and networking (Photo: Shutterstock)

We have all been here before. There is a person in the position to say “Yes” and sign on as a new client. It might be an individual account, but more likely it’s a business. You might have made progress on the periphery, but all roads lead to someone who will not give you an appointment. You suspect they are not ghosting you, but your message and proposal has not been brought to this person’s attention. Put another way, your priorities are not their priorities. What can you do?

You want to be tactful. This will not be an “I’ll be back” moment from Terminator. It will not be the scene in the Liberty Mutual car wash commercial where the guy keeps talking as he keeps pace with the car going through the car wash. You want to get on the person’s radar and be able to spend a moment with them. It might simply be a social moment, but the outcome is they connect a name with a face. Yours.



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