Big business is, well, big. Businesses with 1,000 or more employees account for less than 1% of employers but more than half of all employees — more than 64 million people. And the large case market generates nearly half of all voluntary sales.

That's a big market opportunity. But to succeed in the large case market, you need to understand the interests and needs of these employers and their employees. Here are five key things to keep in mind from our recent "Voluntary Benefits in the Large Case Market" Spotlight™ Report:

1. Large employers tend to use multiple products from multiple voluntary carriers.

Large employers usually use two or three carriers for their voluntary programs, but more than a third use more than three carriers. And almost all large employers offer multiple voluntary products: four or five products for most large employers below 10,000 employees, and six or more for half of employers above that size.