Reckless spending concept, money flying out of box.
Employers are turning to smarter spending and a sharper focus, using benefits as a strategic tool to drive engagement, retention and purpose in an uncertain economy.
“After a long period of high benefits inflation and in the face of a possibly weakening economy, employers are taking a step back and looking to focus on what drives real value for employees and the business,” said Jeff Levin-Scherz, population health leader, North America, health and benefits, for WTW. “That means targeting support and spending on the benefits that matter most, enabling personalization and helping employees make better decisions.”
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Rising benefits costs, cited by 90% of U.S. employers, are the top issue influencing strategies this year, the 2025 Benefits Trends Survey from WTW found. Other top concerns include competition for talent (52%), expectations for an enhanced employee experience (43%), cost of living (39%) and rising mental health issues (32%).
As the cost of medical care continues to show double-digit growth in the United States, employers face greater challenges in delivering their strategy in key areas such as health benefits (44%), wellbeing programs (44%) and leave benefits (36%). To address these concerns, employers are shifting their strategy. Few are expanding their benefit portfolio, choosing to instead focus on extracting value from their current offerings and improve financing, employee experience, analytics and administration.
Compared to just 8% in the past year, nearly two-thirds of employers plan to reallocate or rebalance spending in the next three years. Nearly three-fourths plan to tackle high costs by enhancing value or switching to better-value vendors across health, retirement and risk benefits. Just less than half (44%) plan to tackle high-cost medical conditions, and 37% plan to adopt a network of preferred medical providers.
Companies also are looking to improve the following priority areas over the next three years -- maximizing value, mental health, health benefits, financial wellbeing and family support. Many plan to increase their use of communication and use nudges and navigation solutions to influence behaviors and enhance the employee experience. Regularly reviewing vendor performance, including employee feedback, also is a key action employers are taking.
“Organizations are facing more pressure than ever to deliver the right benefits strategy,” Levin-Scherz said. “Finding innovative solutions for old and new challenges, and reallocating spend on benefits that deliver true value, is a good start. There is still a long way to go to address these pressure points, but employers are headed in the right direction by focusing on what matters most to their employees.”
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