Brokers need to play a stronger consultative role by reminding their clients that HR already has a proven weapon to help combat employee dissatisfaction: core benefits.

In this article, I lay out step-by-step how benefits brokers can get creative to design and implement the perfect benefits concoction.

Confusion and lack of understanding are costing employees, their families, and their employers money and lost time. For brokers, this creates opportunities.

With employee health and wellness at the forefront of most organizations today, there's no better time to begin this integration.