During his three decades in the industry, Don Goldmann has made his mark in a number of ways.

While reading Elizabeth Kolbert's Pulitzer Prize-winning book, The Sixth Extinction, I started thinking about some grim statistics that have been circulating lately about another extinction that of the broker.

From technology to PPACA to product innovations, the industry has undergone drastic changes in recent years. We asked seven benefits professionals, "What are you doing to reinvent?"

NAHU's new president, Don Goldmann recently told Benefits Selling about the association's plans for the coming year, his thoughts on outside forces affecting the insurance industry, and the ways he sees brokers and other insurance professionals reinventing themselves in order to adapt to the ever-changing benefits environment.

Millennials want more specific career advice and are looking for opportunities. And the best way to reach them is through social media. But how?

Ive spent the better part of the last decade covering the insurance industry, and in that time, Ive seen a lot of change.