Benefits Sales Strategies

Policy shifts are driving complex questions, unplanned enrollments, and new demands for support. Here's how benefits advisors can turn disruption into value.

If health care payers are going to make good on their recent commitment to accelerate decision timelines, increase transparency and expand access to affordable, quality care, they are going to need to infuse their utilization management operations with powerful AI tools.

Currently, the U.S. health care system has high rates of health spending and poor health outcomes, relative to other countries.

Criticism of Robert F. Kennedy Jr., secretary of Health and Human Services, is growing in the wake of contentious congressional hearings about vaccine policy and staff upheaval at the Centers for Disease Control and Prevention.

At a time of significant rate hikes and financial pressures, large employers, which account for more than $800 billion in health care expenditures, are driving the future of the health benefits market.

3 in 4 respondents (75%) said they struggled to balance their financial goals while supporting their families.