Benefits Sales Strategies

Apps and AI are essential pieces in modern health care, but having real people communicate with members, using technology to assist, has produced significantly higher engagement.

This quick guide can help you walk employers and employees through some steps to becoming a better health care consumer in 2021.

The general perception has been that the pandemic would radically increase employees' appreciation of benefits and possibly increase their need for certain benefits, but how benefits may evolve based on these changes remains unclear.

Today, employees need to be much more involved in and knowledgeable about their benefits.

It's amazing the amount of information you can learn if you ask the right questions.

An important role for benefits brokers is helping their clients navigate this new world. For many brokers, this will mean expanding their product portfolio, as employers will be adding more voluntary benefits, such as financial well-being options, to their offerings.