Benefits Sales Strategies

Prospecting is changing, with many options available, but the human touch in some of the approaches below might still prevail.

Employers are switching at high rates to provide employees more flexible health insurance options that minimize upfront fees.

This week's episode features a conversation with Doug Geinzer, Founder and President at High Performance Providers

Benefits brokers have an important role to play, since they are trusted advisors who can point their clients to solutions that promote high-value health care as they work to solve the problems of affordability and access.

Here's how to get on the leading edge, discovering new businesses before everyone else does.

Apps and AI are essential pieces in modern health care, but having real people communicate with members, using technology to assist, has produced significantly higher engagement.