Benefits Sales Strategies

Hundreds of the benefits industry leaders gathered to discuss the latest trends and strategies for brokers, agents and advisors at the 2025 BenefitsPRO Broker Expo was held in Boston May 6-8, 2025

In a star-studded panel at this year's BenefitsPRO Broker Expo, industry leaders share innovative strategies that have contributed to their success in the industry.

At this year's BenefitsPRO Broker Expo, four industry leaders shared their stories about finding their niche in the industry, and how they adapted to overcome challenges.

The number of deaths per 100,000 adults between the ages of 65 and 74 decreased by 9%, following a sharp rise between 2019 and 2021.

"Whether you are a disruptor or not, our industry is being disrupted," says Justin Leader.

Our Advisor of the Year finalists shared the industry developments they're most excited about.