Benefits Sales Strategies

At this year's BenefitsPRO Broker Expo, four industry leaders shared their stories about finding their niche in the industry, and how they adapted to overcome challenges.

The number of deaths per 100,000 adults between the ages of 65 and 74 decreased by 9%, following a sharp rise between 2019 and 2021.

“Whether you are a disruptor or not, our industry is being disrupted,” says Justin Leader.

Our Advisor of the Year finalists shared the industry developments they're most excited about.

“I realized my job isn’t helping employers; my job is really to help people who don't have a voice," Chris Hamilton said.

The researchers also found insurers' own ads simply help them capture share from rivals.