Benefits Sales Strategies

When PPACA started coming down the pike and some brokers started jumping ship for fear of falling commissions, I starting thinking: How are there ways to make more cash with little cost?

Some trends in the industry are obvious while others are more hiddenout of sight and under the surface.

When it comes to insurance, people expect high standards of care. Whether theyve suffered the loss of a loved one or the loss of their income due to sickness or injury, people don't care how much you know until they know how much you care.

If youre passionate about helping people navigate this ever-changing landscape because you know how important their benefits are, then get out there and show it. If youre not, begin a new career in 2015.

Brokers are expanding their role, yet again, to help clients navigate the uncharted waters of PPACA tax compliance.

Innovation is as much about destruction -- whether wreaking it or embracing it -- as it is about invention.