Benefits Sales Strategies

In honor of Critical Illness Awareness Month, here's a five step plan to building your critical illness business.

How do you like to be sold?

As my previous career was that of a commodities floor trader where yelling over someone was a means to success, listening was not a practice I abided by when I entered the employee benefits business.

We all know the admonition immortalized by Tom Hanks character, Jimmy Dugan, in the 1992 film A League of Their Own.

Voluntary benefits (critical illness included) are increasingly becoming part a total employee compensation package.

If innovation is as Jay Abraham says, making obsolete that which you did before, then the small motley band of benefits professionals determined to revolutionize their business certainly qualifies.