Benefits Sales Strategies

Last week I took the briefest of looks at the health insurance market and how this controversial empire is carved up amongst the top five power players: Aetna, Anthem, Cigna, Kaiser, and United. Now I want to spend the next few blogs going in depth on these carriers, taking a...

You might have heard since, you know, were actually promoting it that left-wing bullhorn Howard Dean will be a featured keynote speaker at Benefits Selling Expo in San Antonio in May.

By my best count, there are 1,014 major health insurance carriers in the United States. Just think of the choice that represents more than a thousand different ways to be denied coverage because youre alive and thats technically a pre-existing condition.

For years, the life insurance industry has dreamed of a paperless application that agents could fill out and submit electronically in the field, without carrying stacks of hard copy documents.

It seems like every New Years resolution boils down to needing more money, so maybe I should just resolve to make more. If youre a health insurance broker, you can try making more by throwing your lot in with one of the top paying health carriers.

With the recent news from HHS about the Medical Loss Ratio concerning agent commissions in insurance products, brokers are beginning to understand why they need to have other saleable services in their bag of tricks.