Benefits Sales Strategies

In part one, we talked about using your companys website to make an impression online. Now, lets examine the use of new technology and social media.

Today, the insurance industry is feeling the pressure to excel in the online sales realm. First, take a look at your companys website.

The sales cycle may be short or long, but in the end a true salesperson closes. However, if the sale doesnt happen right away, it may be that the timing is not right or that you have not found the right buyer. Either way, be ready to provide value in...

In an era where brokers are under increasing pressure to add value to client relationships, its become a business imperative to streamline administrative tasks and focus on service.

Last week I took the briefest of looks at the health insurance market and how this controversial empire is carved up amongst the top five power players: Aetna, Anthem, Cigna, Kaiser, and United. Now I want to spend the next few blogs going in depth on these carriers, taking a...

You might have heard since, you know, were actually promoting it that left-wing bullhorn Howard Dean will be a featured keynote speaker at Benefits Selling Expo in San Antonio in May.