Benefits Sales Strategies

Most Americans arent aware of the importance of critical illness insuranceand thats something that needs to change, experts say.

Given the uncertain impact of health care reform and a rocky economy, theres a lot for a broker to worry about these days. And its all having a big effect on how they are looking at the benefits industry.

Inflation can be an abstract concept for clients, unless you develop vignettes to make it more concrete.

Some might call me a hypocrite for jumping on the bandwagon and writing a blog about the “debtpocalypse,” but I feel compelled to share some statistics. Do you want to know how much the government actually thinks of this crisis?

Health care reform is bringing dramatic changes to our industry, our profession and our businesses. No breaking news there.

Troy J. Cook, vice president-client account executiveMarsh U.S. Consumer, Urbandale, Iowa