Benefits Sales Strategies

A large number of Americans lack convenient access to the best-performing medical centers.

Industry data from Willis Towers Watson shows a 33% decrease in the number of employers offering only high-deductible plans since peaking in 2020.

#1 New York Times bestselling author of <i>The Happiness Project </i>and host of the “Happier” podcast Gretchen Rubin will be one of the keynote speakers at the 2025 <a presentation="role" href="https://www.event.benefitspro.com/bprobrokerexpo/2504508">BenefitsPRO Broker Expo</a> in Boston

I plan to focus on the trends and movements that are reshaping American health care and employee benefits , while highlighting people who are working to make a very flawed system a little better.

By providing proactive benefits support, employers empower their teams to make confident health and financial choices that actually reduce the cost of care — building a culture of trust, security, and resilience that lasts.

Regardless of the size of their business, most employers are committed to providing a comprehensive, affordable benefits package that meets the needs of their workers.